SEO Strategies That Will Help You Achieve Top Rankings
Search engine optimization is becoming more difficult than ever before as Google becomes more proficient at understanding sentence structure and meaning. Just a few years ago, it was possible to use private label rights articles to generate traffic to your website. It was also possible to use regurgitated content on brand-new websites and rank them because they had the primary keyword in the exact match domain. Unfortunately, things change very quickly on the Internet, especially with search engine algorithms, which is why new SEO strategies are devised every day. Fortunately, there are some strategies that will always work, allowing you to attain and maintain your rankings regardless of how the algorithms evolve. Here are 3 specific evergreen SEO strategies that will help you achieve top rankings, keep your website there, and will work regardless of the niche you have chosen.
Unique Content On Your Website
A great way to bypass all of the changes that are made with algorithms and how they can dramatically affect your ranking is to use unique content on your website instead of using pre-written material that has already been used by others. If you think about it, when Google or other search engines find content hundreds or thousands of different times that is identical, however world will they be able to rank one website or the other? The answer to this question is they will look at outbound links to authority sites, the quality and diversity of the links pointing to the site across the web in order to make this determination. If you have content that has never been indexed before, it has a higher probability of achieving and maintaining top positions for specific keywords. This segues nicely into the next search engine optimization strategy which is using long tail keywords.
Longtail Keywords For Top Rankings
Another way that you can achieve and maintain top rankings in the search engine for specific keywords is to use long tail keywords, those that are three words or longer in length, because so few people are actually using them. Again, like duplicate content, when thousands of people are trying to rank for shorter keywords, it becomes very competitive and almost impossible to maintain a top position. However, if there are only a couple hundred websites that are targeting a specific keyword, you have the ability to rank number one by just getting a few backlinks. This strategy has been used since the inception of the Internet and the search engines that rank websites.
Outbound Authority Links
Thinking from the perspective of the search engine algorithms, if you are simply putting content on your website, that’s not enough to merit a top position. They want to know that you want to provide the best possible experience for people that happen upon your website. If you are linking out to authority sites that are ranking in the top positions for the keyword of your choice, this will improve your chances of having a page one ranking for the niche keyword that you want to rank for.
If you are able to implement these three SEO strategies, you will be on your way to multiple top positions. By using unique content, long tail keywords, and outbound authority links, you have the perfect formula for creating small niche websites that will bring in thousands of visitors to the products and services that you are trying to sell.